Jim Reuter

CEO & President

Reuter has extensive banking experience, starting his career at FirstBank in 1987 and holding several different roles within the organization.

He previously served as FirstBank’s Chief Operating Officer (COO) where he oversaw many of the bank’s divisions, including:  loan/mortgage operations, IT, online banking, payments, contact center, online account/loan acquisition, and treasury management.

FirstBank has attributed many of the bank’s products and IT innovations over the years to Reuter’s leadership and guidance. Prior to his roles in operations and IT, Reuter served as a loan officer in FirstBank’s Palm Desert location.

He is heavily involved with industry efforts including American Bankers Association – Board of Directors, Chair of ABC, Government Relations Committee, Payments Systems Advisory Council, Chair Venture Investment Committee, and Federal Reserve Bank of Kansas City – Payments Advisory Group.

Reuter is also a highly active member of the community, currently on multiple nonprofit boards including American Cancer Society of Colorado CEOs Against Cancer, Women’s Foundation of Colorado, Special Olympics of Colorado, Blind Institute of Technology, and Cerebral Palsy of Colorado Legacy Foundation.